Our Story

The Beauty Theory is founded by a pair of sisters in Melbourne, with a passion for natural and organic skincare and makeup. 

After years of using products from both the mass beauty and natural beauty market and doing a lot of research into products and ingredients, we found our way into green beauty and we firmly believe it’s the way forward. We stock products that do not compromise on quality, ethics and how they affect the world around us. Looking all over the world, we bring you brands that reflect our ideals. These are also products and brands we have been personally using for years! 

We created this store because we believe in loving the earth and living clean. Beauty and pampering should not come at the expense of other animals or the environment. 

Thank you for visiting our store and sharing our ethos! Together, we can make a difference!